Risaralda and its capital Pereira, make up the heart of the Coffee Cultural Landscape, a region also integrated by the departments of Quindío and Caldas. It should be noted that the Matecaña International Airport receives 70% of visitors from the coffee region, given its centrality.
This territory was declared a World Heritage Site by UNESCO in 2011, as unique values of a geographical, industrial, gastronomic, tourist and cultural nature stand out, making this land a privileged place for tourism.
The richness of this land has its roots in coffee since the 19th century, giving its culture an exceptional value in the eyes of the world. The coffee tradition in Risaralda has been transmitted by different generations through various cultural events such as music, dance, typical cuisine and architecture. During your visit to the heart of the Coffee Cultural Landscape you will participate in these invaluable expressions and you will know why it is a unique region in the world that deserves to be preserved, known and admired.
The region has a diversity of tourist attractions, here are some of the main ones:
For its part, the region has the Pereira Convention Bureau, an agency that promotes the benefits of the destination for the attraction of congresses and conventions of national and international importance. Given this, the Bureau articulates the local offer of tourist services and facilitates its access to the organizers of events and meetings of a corporate or associative nature in Risaralda.